Inside China

I’m launching a new China video series from Shenzhen.
The project combines long-form YouTube storytelling with short-form and UGC content.

Your brand can support the launch of the project and receive exclusive custom-made content in return.

What this project includes:

  • Everyday environments rarely shown online (eg. School)

  • Long-form YouTube episodes

  • Short-form & UGC content for brand usage

  • Limited early partner slots during the launch phase

Become an early project partner

Become an early project partner

This is not a finished YouTube channel.


It’s the launch of a new content series.


For two weeks, I’ll be traveling through China to create the first core episodes of a long-form format focused on everyday life, culture and perspectives beyond surface-level China content.


The starting point is Shenzhen — one of the most influential cities in the world when it comes to technology, platforms, manufacturing and trends that already shape daily life in the West.


The goal is simple:
Create content that goes one layer deeper and open a new perspective.

The Project

Why China? Why now?

Why China?
Why now?

China is no longer a distant topic.


Products, platforms, technologies, working models and visual trends from Asia increasingly influence everyday life in the West.


At the same time, China content on social media has exploded. But most of it stays on the surface.


It often looks like a Disneyland version of the country: impressive, but distant.

Between everyday life and the outside view, there is still a glass wall.


This project is built to go beyond that.


Through prior experience in China, personal contacts, access to everyday environments (including schools) and a genuine interest in language and culture, the content is created from within, not as a tourist.

An indicator of growing interest in China-related content.

An indicator of growing interest in China-related content.

What makes this Project different

Access

Real everyday environments, conversations and routines through personal contacts.

Real everyday environments, conversations and routines through personal contacts.

Fragebogen ausfüllen - Gib mir ein paar grundlegende Infos zu deinem Unternehmen und Angebot.


Substance

The focus is on creating captivating content through real-world connections between China and everyday life in the West.

The focus is on creating captivating content through real-world connections between China and everyday life in the West.

Perspective

Bringing a different cultural perspective onto your product
Creating highly unique content that intrigues your target audience

Bringing a different cultural perspective onto your product
Creating highly unique content that intrigues your target audience

Planned Content Formats

Planned Content Ideas

The project is built around a small number of strong long-form videos, supported by a large volume of short-form content.

The project is built around a small number of strong long-form videos, supported by a large volume of short-form content.

One Day in a Chinese Highschool

A personal look into everyday school life in a part of China with little to no tourism. More than 80% of the people there have never met a foreigner in real life. After meeting a student on my last China trip, I was invited to spend a day with him and his class.

One Day in a Chinese Highschool

A personal look into everyday school life in a part of China with little to no tourism. More than 80% of the people there have never met a foreigner in real life. After meeting a student on my last China trip, I was invited to spend a day with him and his class.

China’s Social Credit System Explained

An investigation into how China’s social credit system actually works, how everyday people perceive it, and why it isn’t widely resisted but often accepted. The episode explores cultural differences in trust, order, and social accountability. And why similar systems in the West may be inevitable.

China’s Social Credit System Explained

An investigation into how China’s social credit system actually works, how everyday people perceive it, and why it isn’t widely resisted but often accepted. The episode explores cultural differences in trust, order, and social accountability. And why similar systems in the West may be inevitable.

Inside Chinas Livestreaming Farms

A look behind massive livestream selling operations with hundreds of creators. The episode shows how live commerce works in China — and what it reveals about modern consumerism, with the same mechanics slowly taking shape in the West.

Inside Chinas Livestreaming Farms

A look behind massive livestream selling operations with hundreds of creators. The episode shows how live commerce works in China — and what it reveals about modern consumerism, with the same mechanics slowly taking shape in the West.

What does China Think About us?

Street conversations about dating, happiness, fears, social media, gender roles and everyday life. The video also includes reactions to Western music, content and products — offering honest perspectives and cultural contrasts.

What does China Think About us?

Street conversations about dating, happiness, fears, social media, gender roles and everyday life. The video also includes reactions to Western music, content and products — offering honest perspectives and cultural contrasts.

Inside China’s Livestream Farms

A look behind massive livestream selling operations with hundreds of creators. The episode shows how live commerce works in China and what it reveals about modern consumerism, with the same mechanics slowly taking shape in the West.

What does China Think About us?

Street conversations about dating, happiness, fears, social media, gender roles and everyday life. The video also includes reactions to Western music, content and products. Offering honest perspectives and cultural contrasts.

China’s Social Credit System Explained

An investigation into how China’s social credit system actually works, how everyday people perceive it, and why it isn’t widely resisted but often accepted. The episode explores cultural differences in trust, order, and social accountability. And why similar systems in the West may be inevitable.

China’s Social Credit System Explained

An investigation into how China’s social credit system actually works, how everyday people perceive it, and why it isn’t widely resisted but often accepted. The episode explores cultural differences in trust, order, and social accountability. And why similar systems in the West may be inevitable.

These episodes form the foundation of a broader content series.
Each long-form video is supported by short-form clips, alongside additional formats and UGC content for partner brands.

How Your Brand can Participate

There are two ways to support the project, depending on your goals.

There are two ways to support the project, depending on your goals.

1. Long-form sponsorship (YouTube)

A spoken brand integration, naturally embedded into the story of a video.

  • Messaging & script aligned together

  • Integrated at a high-attention moment

  • No disruptive ad breaks


From €800 per ~30s integration

2. Custom Content / UGC (for brand usage)

This is not advertising, but commissioned content creation.

Videos featuring your product are produced in China by me, exclusively for your brand’s use.

  • Concept & creative direction

  • Filming on location

  • Editing & delivery for social media and ads


From €300 per video

Final pricing depends on concept, scope and number of assets.

Final pricing depends on concept, scope and number of assets.

Final pricing depends on concept, scope and number of assets.

About the Creator

My name is Max.


I’m a content marketer and video producer with over 8 years of experience in developing, producing and scaling social and video content.


During this time, I’ve worked with various companies and creators, focusing on attention, storytelling and the long-term reusability of content across platforms.


This China project combines my professional background with a personal interest in culture, perspective shifts and authentic storytelling.


This time consciously in front of the camera.

176k

176 K

Youtube Subs

Subs

Generated

12,7 M

12,7 M

Youtube Views

Youtube

Views

84 M

84 M

Instagram/TikTok Views

IG/TT

Views

The results shown above were achieved on client accounts.

The results shown above were achieved on client accounts.

The results shown above were achieved on client accounts.

Let's Talk

A short introductory call to explore whether a collaboration makes sense. We’ll talk about the project, your goals and possible ways your brand could become part of the launch.

A short introductory call to explore whether a collaboration makes sense. We’ll talk about the project, your goals and possible ways your brand could become part of the launch.

See if a collaboration makes sense

See if a collaboration makes sense

See if a collaboration makes sense

Discuss ideas and possible formats.

Align on scope, timing and budget.

Discuss ideas and possible formats.

Discuss ideas and possible formats.

Align on scope, timing and budget.

Align on scope, timing and budget.

© Max Daab Filmproduktion